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Scruples

Articles & News
What are the trending red shades for Fall 2024, how do we achieve them behind the chair and how to we educate the client for home care to maintain their vibrant red color? We went straight to William Whatley to find out.
Color
How-To Create Reds That Turn Heads
What are the trending red shades for Fall 2024, how do we achieve them behind the chair and how to we educate the client for home care to maintain their vibrant red color? We went straight to William Whatley to find out.
Sep 13th, 2024
Temps might fall in the upcoming post-summer months, but Celebrity Hair Stylist William Whatley, who is also the new Creative Education Director for Scruples Haircare, reveals his hot, seasonal hair color and style predictions for fall and winter.
Color
Celebrity Hair Stylist William Whatley Forecasts Fall and Winter 2024 Hair Color and Style Trends
Temps might fall in the upcoming post-summer months, but Celebrity Hair Stylist William Whatley, who is also the new Creative Education Director for Scruples Haircare, reveals his hot, seasonal hair color and style predictions for fall and winter.
Jul 10th, 2024
Scruples Haircare part of the Beauty Elite Group and headquartered in Houston, Texas, continues its growth with a new partnership with Marlo Beauty Supply.
News
Scruples Haircare and Marlo Beauty Supply Announce Distributor Partnership
Scruples Haircare part of the Beauty Elite Group and headquartered in Houston, Texas, continues its growth with a new partnership with Marlo Beauty Supply.
Jun 12th, 2024
At Cosmoprof Miami, Beauty Launchpad sat down with William Whatley and Bahira Shami to discuss Scruples' plans for 2024 and more.
News
William Whatley and Bahira Shami Share 2024 Plans for Scruples Haircare
At Cosmoprof Miami, Beauty Launchpad sat down with William Whatley and Bahira Shami to discuss Scruples' plans for 2024 and more.
Feb 2nd, 2024
Scruples Haircare, part of the Beauty Elite Group, has announced the return of Celebrity Stylist William Whatley as its Creative Education Director.
News
Scruples Hair CEO Bahira Shami Announces Return of Celebrity Stylist William Whatley as Creative Education Director
Scruples Haircare, part of the Beauty Elite Group, has announced the return of Celebrity Stylist William Whatley as its Creative Education Director.
Jan 19th, 2024
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