A Q&A with colorist and OLAPLEX global ambassador Bianca Hillier.
There is no doubt that OLAPLEX is a brand beloved by colorists all over the world. But, what is it about the bond building line that stylists find the most value in? Is it the boosted revenue, the client's hair health, the color retention or improved efficiency. We had to go to an expert colorist to find out. We sat down with OLAPLEX Global Ambassador Bianca Hillier @biancacolour to find out how OLAPLEX benefits her behind the chair and to discover her favorite product picks.
Q: What are your top 3 OLAPLEX products? Why do you love them and during which services do you use them?
Bianca Hillier (BH): I love OLAPLEX No. 8 Bond Intense Moisture Maskbecause this is the one product I use every time I wash my own hair. It’s perfect for all hair textures, and it won’t weigh the hair down. It’s nourishing but not oily and perfect for my once-a-week wash.
OLAPLEX 4C Bond Maintenance Clarifying Shampoo is a game changer because, as we all know, I am a celebrity colorist and work with models on a regular basis. Most of my clients require color changes often, without negotiation, due to their jobs. It’s my goal as a professional to keep the integrity of their hair intact while still removing color and minerals. The OLAPLEX 4C Bond Maintenance Clarifying Shampoo is the perfect item to gently remove chemicals out of the hair, and it contains OLAPLEX’s patented technology to repair the hair. What I also love is that it allows me to work with a more blank canvas.
OLAPLEX No. 3 Hair Perfectoris the “OG” of the OLAPLEX retail products. I remember when OLAPLEX began as an in-salon treatment and it was changing the entire condition and texture of the hair. It was a remarkable time for salons! Clients were begging for a take home version and soon we had OLAPLEX No. 3 Hair Perfector for them. One of the many benefits of OLAPLEX No. 3 Hair Perfector is that it repairs the inside structure of the hair and cannot be over used. This truly changed the hair industry for the better.
Q: You are a balayage expert. How do you incorporate OLAPLEX into your color service?
BH: As a professional balayage expert, I definitely include OLAPLEX No. 1 Bond Multiplier in all of my color services/ formulations. I use the Stand-Alone treatment after all services prior to toning.
I also make sure I recommend that my clients have the proper at-home plan, which at the very least includes OLAPLEX No. 3 Hair Perfector, OLAPLEX No. 4 Bond Maintenance Shampoo and OLAPLEX No. 5 Bond Maintenance Conditioner.
Q: How does OLAPLEX allow you to lean in on creating dimensional color and multidimensional patterns?
BH: OLAPLEX truly allows me to create without compromising the integrity of the hair. Whenever I am using OLAPLEX products, I know I can use my best professional judgment and trace over previously lightened areas allowing for a sexy multidimensional effect.
Q: How does OLAPLEX give you confidence?
BH: For me, it’s insurance on the integrity of the hair. OLAPLEX has a formula with 160+ patents worldwide. There is nothing like OLAPLEX out there, so this gives me the confidence that I am doing everything in my power to ensure the integrity of my clients hair. OLAPLEX products allow us to actually repair and build the inside structure of the hair when we are doing services that chemically treat the hair.
Q: What, for you, sets OLAPLEX apart from the rest?
BH: It's the patented bond building formula that surely sets OLAPLEX apart from all the imitations out there. Although not all imitated products are bad for the hair, they simply do not have the science backing the way OLAPLEX does.
Q: Thinking about the above, does OLAPLEX improve the colorist/hairdresser’s efficiency in the salon? In what ways?
BH: OLAPLEX absolutely improves a hairdressers and colorist's abilities in the salon.
I’m able to give my clients their dream color without compromising the integrity of the hair. I use OLAPLEX in every one of my formulas, so I’m continuously treating the hair in a positive way. This helps all my clients who have color treated hair, and gives stylists a canvas of hair that is as strong as possible to work with.
Q: How does this increased efficiency impact the client experience?
BH: With OLAPLEX professional products, I can guarantee that the hair is constantly being repaired, and my clients can be confident that they’re leaving the chair with the healthiest hair possible. OLAPLEX helps my clients continuously trust me and trust my work.
Q: What benefits does having OLAPLEX on your salon menu have for bringing in extra revenue?
BH: OLAPLEX increases my revenue not only as an artist, but because I can charge for a treatment while guaranteeing the integrity of the hair. This way my clients feel comfortable pre booking numerous lightening sessions and we can make progress towards their ideal hair goals.
Q: Do OLAPLEX products give you the opportunity to expand your service menu? i.e., provide additional treatment services like frizz control, combat dryness and damage, provide curl support, blonde maintenance, etc?
BH: OLAPLEX is an easy way to get and keep clients coming back to the salon. My clients love to come in even just for a treatment. They love visiting especially after swimming, or just for an extra boost of repair and hydration. OLAPLEX makes it super easy to customize the treatment accordingly and meet every client’s needs, no matter what the circumstance. No matter what, every client gets an OLAPLEX treatment on the day of their appointment.
Q: Do you think it’s important to engage with new innovations, learn about them, and test them out as a way of boosting your skillset?
BH: The world is constantly changing, and with that comes new and repeated trends. I find it extremely important to stay on top and continue to educate myself. As a leader in the beauty industry, learning new techniques or using new products helps me expand my skill set to keep up with what my clients are wanting.
Q: Would you say that OLAPLEX’s patented ‘Bis-Aminopropyl Diglycol Dimaleate’ ingredient allows you to reach new heights in color and care? And how does that compare to brands you’ve used before?
BH: OLAPLEX allows me to keep my highlighted clients bright and blonde without compromising the integrity of their hair. Nothing compares to OLAPLEX and their patented formula. I’ve been doing hair for numerous years, and there is nothing on the market that truly treats and meets the needs of the hair the way OLAPLEX’s patented formula does. There is truly no comparison.
About Bianca
Best known for her hair painting skills and customized beachy balayage, Bianca Hillier (@biancacolour) is able to flawlessly capture those sun kissed surfer highlights for her clients. She prides herself on her natural ability to create dimensional color hand-tailored to each client. Bianca travels the globe as an Olaplex Global Ambassador. She also regularly travels to the Middle East to satisfy her universal clienteles’ wishes. Currently, she is the exclusive colorist for Nomad Model Management where she has worked with world renowned models, celebrities, and public figures. Keep an eye out for Bianca’s signature looks on influencer and model Rocky Barnes, the first Saudi model Roz, international pop star Becky G, movie star Elisha Cuthbert, comedian Lauren Lapkus, and more.
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